13/2/21 Guide to the S. Watson Dunn Papers S. Watson Dunn Papers

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This finding aid was encoding in EAD by Archon 3.21 from an SQL database source on March 28th, 2024. The collection description/finding aid is written in English
Guide to the S. Watson Dunn Papers 1923/1996 University of Illinois Archives Overview of the Collection S. Watson Dunn Papers 1923, 1937-40, 1943, 1946-96 13/2/21 Dunn, S. Watson, 1918-1997 12.00 English University of Illinois Archives
19 Library 1408 W. Gregory Dr. Urbana, IL, URL: http://archives.library.illinois.edu Email: illiarch@illinois.edu Phone: (217) 333-0798 Fax: (217) 333-2868

Other Information:

10 Pages

Additional information may be found at https://files.archon.library.illinois.edu/uasfa/1302021.pdf

Access Terms

This Collection is indexed under the following controlled access subject terms.

Genre/Form of Material: Papers Topical Term: Advertising Advertising Campaigns Advertising Department Center for Advertising History Faculty Papers International Business Marketing Music -- Japan -- Business and Industry University of Missouri University of Wisconsin-Madison
Administrative Information Accruals:

Nov. 1, 1996; Nov. 4 1996

Arrangement of Materials:

By type of material and chronological or alphabetical thereunder

Scope and Contents

Papers of Samuel Watson Dunn (1918-97) PhD, 1951, Professor of Advertising (1949-51) and head of the Department of Advertising (1966-77), and faculty member at University of Pittsburgh (1947-49), University of Wisconsin, Madison (1951-66), and University of Missouri, Columbia (Dean of Business and Public Administration, 1977-80, Professor, 1980-83) include publications, speeches (1956-88), manuscripts, notes, clippings, course materials, reports, memoranda, grant applications, announcements, correspondence, research surveys, photographs, proceedings, videocassettes, and slides relating to the departments of advertising at University of Illinois and University of Missouri, international advertising, including the differences between U.S. and European attitudes towards advertising, Japanese advertising, Nestl? controversy over marketing of infant formula in Africa, advertising of multinational corporations, Dunn's overseas research (including Egypt, France and Japan), American Association of Advertising Agencies, International Advertising Association, and Smithsonian Institution-National Museum of American History's Center for Advertising History.  The series also includes materials for an uncompleted book of memoirs and Dunn's books Advertising:  Its Role in Modern Marketing (1964) and Public Relations (1986).  Correspondents include Barbara Uehling, Charles H. Sandage, Steuert Henderson Britt, Ralph Zafziger, E. S. Lorimor, Arnold Barban, Goran Tamm, and Norman Marcus.