Established in 1986, the Advertising Council Archives at the University of Illinois houses seventy years of documents created by the Ad Council since its inception as the War Advertising Council in 1942. The Archives contains not only the advertisements themselves – in all major formats, including print, radio and television – but also documents that tell the stories behind the campaigns.
The Archives contains minutes from the board and committee discussions that determined which issues the Ad Council would promote during each of its campaign years. Correspondence and special reports detail the development and results of individual campaigns. Also included are speeches and photographs that document Ad Council events throughout the years. In total, the Archives includes over 165 cubic feet of information, in a variety of print, audio, and video media, documenting six decades of public service advertising history.
Please explore the finding aids and feel free to contact us for further information.
Researchers interested in using the Ad Council Archives should first review, complete, and submit an Ad Council Archives User Application. This can be done at the time of your visit.
Researchers interested in duplicating Ad Council Archives materials for personal use, research, or publication should review, complete, and submit the Conditions of Use form for photographic and media items.